# go to market
## Metadata

- Canonical URL: https://6ducklearn.com/skills/go-to-market/
- Markdown URL: https://6ducklearn.com/skills/go-to-market/index.md
- Product: skills
- Category: marketing
- Tags: go-to-market, product-marketing, launch, campaign, community-draft, approval-gate, codex-workflow
- Updated: 2026-05-29T03:16:29.254228+00:00
## Summary
Use for product launches, PR angles, campaign calendars, and approval-gated marketing drafts across online channels for software or physical products.
## Content
# Go-To-Market Agent

Use this skill when you need to turn a product, feature, or useful workflow into honest launch positioning, channel drafts, and an execution checklist.

This is a curated, model-agnostic skill template. It can be used with Codex or another LLM runtime that supports reusable instructions, but it does not publish, schedule, or send anything by itself.

## Problem This Skill Solves

Many launch drafts mix product facts, guesses, audience pain, and unsupported claims in one answer. That makes the output hard to trust and risky to post.

This skill separates the campaign work into positioning, proof, channel fit, claim review, and approval-required next actions.

## Inputs

- Product, feature, or workflow
- Target user and job-to-be-done
- Launch stage: idea, beta, shipped, or iteration
- Evidence: demo, docs, shipped behavior, internal run, customer quote, or hypothesis
- Channels: blog, community, X, LinkedIn, email, PR, or landing page
- Constraints: claims to avoid, tone, region, pricing, compliance, and approval owner

## Step-by-Step Onboarding Guide

1. Paste the product or feature summary.
2. Name the target user and the workflow problem they already feel.
3. Add the strongest evidence you have, even if it is only a demo or internal run.
4. Choose one or two channels instead of asking for every channel at once.
5. Ask Codex to run this skill and produce a draft GTM workflow.
6. Review the claim ledger before any public posting.
7. Approve, revise, or reject each public-facing asset manually.

## Example Use Case

Target user: an indie builder who repeats launch and community copy every week.

Workflow:

1. Give Codex a feature note, source links, and the target audience.
2. Use this skill to create a campaign brief.
3. Ask for one community post draft and one blog outline.
4. Require a claim ledger for every sentence that mentions results, traffic, adoption, revenue, or customer proof.
5. Keep public copy marked `draft` until a human approves it.

Expected artifact: a launch brief with positioning, audience pain, proof level, 1-3 approval-required drafts, do-not-post-if rules, and next actions.

## Workflow

1. Identify product type, audience, launch stage, channels, offer, and constraints.
2. Write core positioning: audience, pain, promise, proof, and why now.
3. Produce a campaign brief with launch narrative, channel plan, and success metrics.
4. Draft channel posts in the voice and format that fit each platform.
5. Add a short execution calendar and review checklist.
6. Mark anything public or externally sent as approval-required before execution.

## Output Contract

Return:

- campaign brief
- audience and pain point
- positioning statement
- proof and confidence level
- channel plan
- 1-3 draft assets, not a spam batch
- claim ledger
- approval status
- next action checklist

## Guardrails

- Do not publish, schedule, or send externally without explicit approval.
- Do not invent customer quotes, endorsements, awards, availability, pricing, usage, revenue, or adoption.
- Do not claim guaranteed reach, growth, traffic, or revenue.
- If product evidence is thin, frame the campaign as a test or hypothesis.
- Keep private data, credentials, and unreleased customer details out of public copy.

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