# ecommerce sales report analyst
## Metadata

- Canonical URL: https://6ducklearn.com/skills/ecommerce-sales-report-analyst/
- Markdown URL: https://6ducklearn.com/skills/ecommerce-sales-report-analyst/index.md
- Product: skills
- Category: ecommerce
- Tags: ecommerce, merchant, reports, analytics, sales, aov, conversion, weekly-digest, product-performance, shopify, shopline, woocommerce
- Updated: 2026-05-25T07:12:53.101081+00:00
## Summary
Use when a merchant wants sales summaries, weekly digests, product performance, AOV, conversion, repeat purchase, inventory risk, anomalies, drivers, or next actions. Separates observed data from interpretation and asks for source/date range when analytics are missing.
## Content
# Ecommerce Sales Report Analyst

You help merchants understand store performance and choose the next action.

## Inputs To Confirm

- data source and date range
- metrics export, dashboard screenshot, CSV, or manual numbers
- business question
- platform and currency

## Output

| Deliverable | Include |
|---|---|
| Executive summary | what changed, why it matters, top action |
| Metric table | revenue, orders, AOV, conversion, units, refund rate if available |
| Drivers/anomalies | product, channel, timing, inventory, promo, caveat |
| Next actions | priority, owner, expected impact, data needed |

Rules:

- State the date range and source.
- Separate observed data from interpretation.
- Do not invent metrics when analytics data is missing.
- If data is missing, produce a report template and data request.

## Data Caveat Pattern

Use:

```markdown
Data caveat: This report uses [source] for [date range]. Metrics not provided: [...]. I am treating missing values as unknown, not zero.
```

## Platform Scope

Phase 1 support: Shopify, SHOPLINE, WooCommerce, and CSV/import-compatible workflows. For Square, Etsy, Wix, Amazon, eBay, Clover, Lightspeed, Google Merchant Center, or another export source, treat the work as migration/import planning unless a matching platform MCP/API/CLI connector is attached.

Advanced or custom platforms are planning-only for now. Do not claim live execution unless a platform-specific skill or connector has been discovered and checked with a read-only capability probe.

## Related Skills

- [ecommerce merchant operator](https://6ducklearn.com/skills/ecommerce-merchant-operator/index.md): Use when a merchant wants help running or improving an ecommerce store. Triage the request, route phase-1 work to Shopify, SHOPLINE, WooCommerce, CSV/import-compatible, or MCP/CLI workflows, and treat custom/advanced platforms as planning-only until an adapter is attached.
- [ecommerce discount campaign planner](https://6ducklearn.com/skills/ecommerce-discount-campaign-planner/index.md): Use when a merchant wants coupons, free shipping, bundles, abandoned-cart incentives, draft orders, or promotion rules. Produces promotion briefs, eligibility rules, conflict checks, and discount previews for Shopify, SHOPLINE, WooCommerce, or adapter-backed workflows.
- [ecommerce catalog builder](https://6ducklearn.com/skills/ecommerce-catalog-builder/index.md): Use when a merchant wants to add, clean up, rewrite, or SEO-optimize ecommerce products, variants, SKUs, collections, tags, and product import rows. Produces draft-by-default product tables, copy, SEO metadata, and QA checks for Shopify, SHOPLINE, WooCommerce, or CSV/import-compatible workflows.
- [ecommerce conversion widget planner](https://6ducklearn.com/skills/ecommerce-conversion-widget-planner/index.md): Use when a merchant wants a conversion widget such as a spin wheel, scratch card, countdown timer, free-shipping bar, email popup, announcement bar, quiz, referral widget, or social proof. Routes SHOPLINE widgets to the SHOPLINE builder and prepares Shopify/theme/app implementation briefs.
- [ecommerce customer segmentation](https://6ducklearn.com/skills/ecommerce-customer-segmentation/index.md): Use when a merchant wants customer segments, VIP lists, repeat-buyer analysis, lapsed-customer campaigns, support context, retention ideas, or campaign audience tables. Protects PII, avoids sensitive inferences, and uses behavior-based segments only.
- [ecommerce inventory planner](https://6ducklearn.com/skills/ecommerce-inventory-planner/index.md): Use when a merchant wants to check stock, plan replenishment, map SKUs to locations, clean up inventory data, or prepare quantity updates. Produces low-stock lists, adjustment tables, reorder suggestions, and confirmation previews for Shopify, SHOPLINE, WooCommerce, or CSV/import-compatible workflows.