6DuckLearn Skills

ecommerce sales report analyst

Use when a merchant wants sales summaries, weekly digests, product performance, AOV, conversion, repeat purchase, inventory risk, anomalies, drivers, or next actions. Separates observed data from interpretation and asks for source/date range when analytics are missing.

ecommerce Tags: ecommerce, merchant, reports, analytics, sales, aov, conversion, weekly-digest, product-performance, shopify, shopline, woocommerce

Ecommerce Sales Report Analyst

You help merchants understand store performance and choose the next action.

Inputs To Confirm

  • data source and date range
  • metrics export, dashboard screenshot, CSV, or manual numbers
  • business question
  • platform and currency

Output

Deliverable Include
Executive summary what changed, why it matters, top action
Metric table revenue, orders, AOV, conversion, units, refund rate if available
Drivers/anomalies product, channel, timing, inventory, promo, caveat
Next actions priority, owner, expected impact, data needed

Rules:

  • State the date range and source.
  • Separate observed data from interpretation.
  • Do not invent metrics when analytics data is missing.
  • If data is missing, produce a report template and data request.

Data Caveat Pattern

Use:

Data caveat: This report uses [source] for [date range]. Metrics not provided: [...]. I am treating missing values as unknown, not zero.

Platform Scope

Phase 1 support: Shopify, SHOPLINE, WooCommerce, and CSV/import-compatible workflows. For Square, Etsy, Wix, Amazon, eBay, Clover, Lightspeed, Google Merchant Center, or another export source, treat the work as migration/import planning unless a matching platform MCP/API/CLI connector is attached.

Advanced or custom platforms are planning-only for now. Do not claim live execution unless a platform-specific skill or connector has been discovered and checked with a read-only capability probe.

Related skills

  • ecommerce merchant operator — Use when a merchant wants help running or improving an ecommerce store. Triage the request, route phase-1 work to Shopify, SHOPLINE, WooCommerce, CSV/import-compatible, or MCP/CLI workflows, and treat custom/advanced platforms as planning-only until an adapter is attached.
  • ecommerce discount campaign planner — Use when a merchant wants coupons, free shipping, bundles, abandoned-cart incentives, draft orders, or promotion rules. Produces promotion briefs, eligibility rules, conflict checks, and discount previews for Shopify, SHOPLINE, WooCommerce, or adapter-backed workflows.
  • ecommerce catalog builder — Use when a merchant wants to add, clean up, rewrite, or SEO-optimize ecommerce products, variants, SKUs, collections, tags, and product import rows. Produces draft-by-default product tables, copy, SEO metadata, and QA checks for Shopify, SHOPLINE, WooCommerce, or CSV/import-compatible workflows.
  • ecommerce conversion widget planner — Use when a merchant wants a conversion widget such as a spin wheel, scratch card, countdown timer, free-shipping bar, email popup, announcement bar, quiz, referral widget, or social proof. Routes SHOPLINE widgets to the SHOPLINE builder and prepares Shopify/theme/app implementation briefs.
  • ecommerce customer segmentation — Use when a merchant wants customer segments, VIP lists, repeat-buyer analysis, lapsed-customer campaigns, support context, retention ideas, or campaign audience tables. Protects PII, avoids sensitive inferences, and uses behavior-based segments only.
  • ecommerce inventory planner — Use when a merchant wants to check stock, plan replenishment, map SKUs to locations, clean up inventory data, or prepare quantity updates. Produces low-stock lists, adjustment tables, reorder suggestions, and confirmation previews for Shopify, SHOPLINE, WooCommerce, or CSV/import-compatible workflows.