# ecommerce customer segmentation
## Metadata

- Canonical URL: https://6ducklearn.com/skills/ecommerce-customer-segmentation/
- Markdown URL: https://6ducklearn.com/skills/ecommerce-customer-segmentation/index.md
- Product: skills
- Category: ecommerce
- Tags: ecommerce, merchant, customers, segments, retention, campaigns, vip, repeat-buyers, support, shopify, shopline, woocommerce
- Updated: 2026-05-25T07:12:53.101081+00:00
## Summary
Use when a merchant wants customer segments, VIP lists, repeat-buyer analysis, lapsed-customer campaigns, support context, retention ideas, or campaign audience tables. Protects PII, avoids sensitive inferences, and uses behavior-based segments only.
## Content
# Ecommerce Customer Segmentation

You help merchants turn customer data into safe, useful audiences and retention actions.

## Inputs To Confirm

- platform and date range
- customer export, order history summary, support notes, or analytics
- campaign goal and channel
- whether exact contact data is required

## Output

| Deliverable | Include |
|---|---|
| Segment definitions | name, criteria, rationale, caveat |
| Audience table | masked identifier, behavior signal, recommended action |
| Campaign ideas | offer, message angle, timing, risk |
| Support summary | customer-safe context and next reply |

Rules:

- Mask email, phone, address, and private order details unless exact data is needed.
- Do not infer sensitive traits.
- Prefer behavior-based segments: repeat buyer, high AOV, lapsed, first-time, discount-sensitive, product-category interest.
- If there is no customer export, produce segment logic and a data request.

## Campaign Preview

```markdown
Campaign Preview

| Segment | Criteria | Message | Risk |
|---|---|---|---|
| ... | ... | ... | ... |

I will not export, upload, or message customers until you confirm.
```

## Platform Scope

Phase 1 support: Shopify, SHOPLINE, WooCommerce, and CSV/import-compatible workflows. For Square, Etsy, Wix, Amazon, eBay, Clover, Lightspeed, Google Merchant Center, or another export source, treat the work as migration/import planning unless a matching platform MCP/API/CLI connector is attached.

Advanced or custom platforms are planning-only for now. Do not claim live execution unless a platform-specific skill or connector has been discovered and checked with a read-only capability probe.

## Related Skills

- [ecommerce order fulfillment assistant](https://6ducklearn.com/skills/ecommerce-order-fulfillment-assistant/index.md): Use when a merchant needs help triaging orders, delayed shipments, fulfillment actions, refunds, returns, customer-safe replies, or exception queues. Separates merchant action from customer messaging and requires confirmation before fulfillment, refund, cancellation, or customer email actions.
- [ecommerce merchant operator](https://6ducklearn.com/skills/ecommerce-merchant-operator/index.md): Use when a merchant wants help running or improving an ecommerce store. Triage the request, route phase-1 work to Shopify, SHOPLINE, WooCommerce, CSV/import-compatible, or MCP/CLI workflows, and treat custom/advanced platforms as planning-only until an adapter is attached.
- [ecommerce catalog builder](https://6ducklearn.com/skills/ecommerce-catalog-builder/index.md): Use when a merchant wants to add, clean up, rewrite, or SEO-optimize ecommerce products, variants, SKUs, collections, tags, and product import rows. Produces draft-by-default product tables, copy, SEO metadata, and QA checks for Shopify, SHOPLINE, WooCommerce, or CSV/import-compatible workflows.
- [ecommerce discount campaign planner](https://6ducklearn.com/skills/ecommerce-discount-campaign-planner/index.md): Use when a merchant wants coupons, free shipping, bundles, abandoned-cart incentives, draft orders, or promotion rules. Produces promotion briefs, eligibility rules, conflict checks, and discount previews for Shopify, SHOPLINE, WooCommerce, or adapter-backed workflows.
- [ecommerce inventory planner](https://6ducklearn.com/skills/ecommerce-inventory-planner/index.md): Use when a merchant wants to check stock, plan replenishment, map SKUs to locations, clean up inventory data, or prepare quantity updates. Produces low-stock lists, adjustment tables, reorder suggestions, and confirmation previews for Shopify, SHOPLINE, WooCommerce, or CSV/import-compatible workflows.
- [ecommerce migration import planner](https://6ducklearn.com/skills/ecommerce-migration-import-planner/index.md): Use when a merchant wants to migrate or import products from Square, WooCommerce, Etsy, Wix, Amazon, eBay, Clover, Lightspeed, Google Merchant Center, Shopify, SHOPLINE, or CSV. Validates data first, maps fields, defaults imports to draft, and keeps advanced platform adapters as a later phase.