# brainstorm ideas new
## Metadata

- Canonical URL: https://6ducklearn.com/skills/brainstorm-ideas-new/
- Markdown URL: https://6ducklearn.com/skills/brainstorm-ideas-new/index.md
- Product: skills
- Category: product-management
- Tags: pm-product-discovery, product-management, pm-skills
- Updated: 2026-07-14T03:00:00.357428+00:00
## Summary
Brainstorm feature ideas for a new product in initial discovery from PM, Designer, and Engineer perspectives. Use when starting product discovery for a new product, exploring features for a startup idea, or doing initial ideation.
## Content
## Brainstorm Product Ideas (New Product)

Multi-perspective ideation for initial product discovery of a new product. Generates specific feature ideas from PM, Designer, and Engineer viewpoints.

### Context

You are supporting initial product discovery for a new product: **$ARGUMENTS**.

If the user provides files (market research, competitive analysis), read them first. Use web search to understand the market if needed.

### Domain Context

**Initial Discovery vs Continuous Discovery**: Initial Discovery focuses on vision, business model, and market validation — you're testing whether the product should exist. Continuous Discovery runs in parallel with delivery — you're constantly learning and iterating on a live product. This skill is for **initial discovery**.

### Instructions

The user will describe their target segment, opportunity, and desired outcomes. Work through these steps:

1. **Understand the opportunity**: Confirm the product concept, target market segment, and what the users want to achieve.

2. **Ideate from three perspectives** — generate 5 specific feature ideas each from:
   - **Product Manager**: Focus on market fit, value creation, and competitive advantage
   - **Product Designer**: Focus on user experience, onboarding, and engagement
   - **Software Engineer**: Focus on technical innovation, API integrations, and platform capabilities

3. **Prioritize the top 5 ideas** across all perspectives. For a new product, weight heavily toward:
   - Core value delivery (does it solve the primary problem?)
   - Speed to validate (can we test this quickly?)
   - Differentiation potential

4. **For each prioritized idea**, provide reasoning and key assumptions to test.

Think step by step. Save substantial output as a markdown document.

---

### Further Reading

- [Startup Canvas: Product Strategy and a Business Model for a New Product](https://www.productcompass.pm/p/startup-canvas)
- [Product Innovation Masterclass](https://www.productcompass.pm/p/product-innovation-masterclass) (video course)
- [Continuous Product Discovery Masterclass (CPDM)](https://www.productcompass.pm/p/cpdm) (video course)

## Related Skills

- [interview script](https://6ducklearn.com/skills/interview-script/index.md): Create a structured customer interview script with JTBD probing questions, warm-up, core exploration, and wrap-up sections. Follows The Mom Test principles — no leading questions, no pitching, focus on past behavior. Use when preparing for user interviews, creating interview guides, or planning discovery research.
- [analyze feature requests](https://6ducklearn.com/skills/analyze-feature-requests/index.md): Analyze and prioritize a list of feature requests by theme, strategic alignment, impact, effort, and risk. Use when reviewing customer feature requests, triaging a backlog, or making prioritization decisions.
- [brainstorm experiments existing](https://6ducklearn.com/skills/brainstorm-experiments-existing/index.md): Design experiments to test assumptions for an existing product — prototypes, A/B tests, spikes, and other low-effort validation methods. Use when validating assumptions, testing feature ideas cheaply, or planning product experiments.
- [brainstorm experiments new](https://6ducklearn.com/skills/brainstorm-experiments-new/index.md): Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.
- [brainstorm ideas existing](https://6ducklearn.com/skills/brainstorm-ideas-existing/index.md): Brainstorm product ideas for an existing product using multi-perspective ideation from PM, Designer, and Engineer viewpoints. Use when generating new feature ideas, brainstorming solutions for an identified opportunity, or ideating with a product trio.
- [identify assumptions existing](https://6ducklearn.com/skills/identify-assumptions-existing/index.md): Identify risky assumptions for a feature idea in an existing product across Value, Usability, Viability, and Feasibility. Uses multi-perspective devil's advocate thinking. Use when stress-testing a feature idea, doing risk assessment, or preparing for assumption mapping.