# brainstorm ideas existing
## Metadata

- Canonical URL: https://6ducklearn.com/skills/brainstorm-ideas-existing/
- Markdown URL: https://6ducklearn.com/skills/brainstorm-ideas-existing/index.md
- Product: skills
- Category: product-management
- Tags: pm-product-discovery, product-management, pm-skills
- Updated: 2026-07-14T03:00:00.357428+00:00
## Summary
Brainstorm product ideas for an existing product using multi-perspective ideation from PM, Designer, and Engineer viewpoints. Use when generating new feature ideas, brainstorming solutions for an identified opportunity, or ideating with a product trio.
## Content
## Brainstorm Product Ideas (Existing Product)

Multi-perspective ideation for continuous product discovery. Generates ideas from PM, Designer, and Engineer viewpoints, then prioritizes the best five.

### Context

You are supporting a product trio performing continuous product discovery for **$ARGUMENTS**.

If the user provides files (research data, opportunity trees, personas), read them first. If they mention a product URL, use web search to understand the product.

### Domain Context

**Product Trio** (Teresa Torres, *Continuous Discovery Habits*): PM + Designer + Engineer collaborate on discovery together. "Best ideas often come from engineers." Discovery is not linear — loop back if experiments fail. Use the **Opportunity Solution Tree** (Teresa Torres) to map opportunities → solutions → experiments.

### Instructions

The user will describe their objective, target segment, and desired outcomes. Work through these steps:

1. **Understand the opportunity**: Confirm the product, objective, market segment, and desired outcomes. Ask for clarification if anything is ambiguous.

2. **Ideate from three perspectives** — generate 5 ideas each from:
   - **Product Manager**: Focus on business value, strategic alignment, and customer impact
   - **Product Designer**: Focus on user experience, usability, and delight
   - **Software Engineer**: Focus on technical possibilities, data leverage, and scalable solutions

3. **Prioritize the top 5 ideas** across all perspectives based on:
   - Strategic alignment with the stated objective
   - Potential impact on desired outcomes
   - Feasibility and effort required
   - Differentiation from existing solutions

4. **For each prioritized idea**, provide:
   - A clear name and one-sentence description
   - Why it was selected (reasoning)
   - Key assumptions to validate

Think step by step. Present ideas in a clear, structured format.

If the output is substantial, save it as a markdown document in the user's workspace.

---

### Further Reading

- [What Is Product Discovery? The Ultimate Guide Step-by-Step](https://www.productcompass.pm/p/what-exactly-is-product-discovery)
- [Product Trio: Beyond the Obvious](https://www.productcompass.pm/p/product-trio)
- [The Extended Opportunity Solution Tree](https://www.productcompass.pm/p/the-extended-opportunity-solution-tree)
- [Product Model First Principles: Product Discovery, Product Delivery, and Product Culture In Depth](https://www.productcompass.pm/p/product-model-first-principles-discovery-deliver)
- [Continuous Product Discovery Masterclass (CPDM)](https://www.productcompass.pm/p/cpdm) (video course)

## Related Skills

- [interview script](https://6ducklearn.com/skills/interview-script/index.md): Create a structured customer interview script with JTBD probing questions, warm-up, core exploration, and wrap-up sections. Follows The Mom Test principles — no leading questions, no pitching, focus on past behavior. Use when preparing for user interviews, creating interview guides, or planning discovery research.
- [analyze feature requests](https://6ducklearn.com/skills/analyze-feature-requests/index.md): Analyze and prioritize a list of feature requests by theme, strategic alignment, impact, effort, and risk. Use when reviewing customer feature requests, triaging a backlog, or making prioritization decisions.
- [brainstorm experiments existing](https://6ducklearn.com/skills/brainstorm-experiments-existing/index.md): Design experiments to test assumptions for an existing product — prototypes, A/B tests, spikes, and other low-effort validation methods. Use when validating assumptions, testing feature ideas cheaply, or planning product experiments.
- [brainstorm experiments new](https://6ducklearn.com/skills/brainstorm-experiments-new/index.md): Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.
- [brainstorm ideas new](https://6ducklearn.com/skills/brainstorm-ideas-new/index.md): Brainstorm feature ideas for a new product in initial discovery from PM, Designer, and Engineer perspectives. Use when starting product discovery for a new product, exploring features for a startup idea, or doing initial ideation.
- [identify assumptions existing](https://6ducklearn.com/skills/identify-assumptions-existing/index.md): Identify risky assumptions for a feature idea in an existing product across Value, Usability, Viability, and Feasibility. Uses multi-perspective devil's advocate thinking. Use when stress-testing a feature idea, doing risk assessment, or preparing for assumption mapping.