# brainstorm experiments new
## Metadata

- Canonical URL: https://6ducklearn.com/skills/brainstorm-experiments-new/
- Markdown URL: https://6ducklearn.com/skills/brainstorm-experiments-new/index.md
- Product: skills
- Category: product-management
- Tags: pm-product-discovery, product-management, pm-skills
- Updated: 2026-07-14T03:00:00.357428+00:00
## Summary
Design lean startup experiments (pretotypes) for a new product. Creates XYZ hypotheses and suggests low-effort validation methods like landing pages, explainer videos, and pre-orders. Use when validating a new product idea, creating pretotypes, or testing market demand.
## Content
## Design Lean Startup Experiments (New Product)

Create XYZ hypotheses and design pretotype experiments to validate a new product concept with minimal effort.

### Context

You are helping validate a new product concept: **$ARGUMENTS** using lean startup methodology.

If the user provides files (market research, landing page mockups), read them first.

### Instructions

1. **Create an XYZ Hypothesis** in the form: "At least X% of Y will do Z"
   - **X%**: The percentage of the target market expected to engage
   - **Y**: The specific target market (e.g., "mid-size luxury sedan buyers")
   - **Z**: How they will engage with the product

2. **Suggest 2-3 pretotype experiments** to test the hypothesis with minimal effort. Consider:
   - **Landing Page**: Test interest by measuring sign-ups or clicks
   - **Explainer Video**: Test understanding and appeal through engagement metrics
   - **Email Campaign**: Test demand through response and click-through rates
   - **Pre-Order / Waitlist**: Test willingness to pay through skin-in-the-game commitment
   - **Concierge / Manual MVP**: Deliver the service manually to test value

3. **Key principles** (Alberto Savoia, *The Right It*):
   - **Skin-in-the-Game**: Test willingness to pay — not just interest. Real commitment (time, money, reputation) is the only reliable signal.
   - **Your Own Data (YODA)**: Collect your own data through experiments rather than relying on Others' Data (ODP) like market reports or analogies. "The market for your idea does not care about the market for someone else's idea."
   - Measure actual behavior, not users' opinions

4. **For each experiment**, specify the hypothesis being tested, the method, the metric, and the success threshold.

Think step by step. Save as markdown if substantial.

---

### Further Reading

- [How to Build the Right Product with Alberto Savoia (ex-Innovator at Google)](https://www.productcompass.pm/p/how-to-build-the-right-product-with)
- [Testing Product Ideas: The Ultimate Validation Experiments Library](https://www.productcompass.pm/p/the-ultimate-experiments-library)
- [Continuous Product Discovery Masterclass (CPDM)](https://www.productcompass.pm/p/cpdm) (video course)

## Related Skills

- [interview script](https://6ducklearn.com/skills/interview-script/index.md): Create a structured customer interview script with JTBD probing questions, warm-up, core exploration, and wrap-up sections. Follows The Mom Test principles — no leading questions, no pitching, focus on past behavior. Use when preparing for user interviews, creating interview guides, or planning discovery research.
- [analyze feature requests](https://6ducklearn.com/skills/analyze-feature-requests/index.md): Analyze and prioritize a list of feature requests by theme, strategic alignment, impact, effort, and risk. Use when reviewing customer feature requests, triaging a backlog, or making prioritization decisions.
- [brainstorm experiments existing](https://6ducklearn.com/skills/brainstorm-experiments-existing/index.md): Design experiments to test assumptions for an existing product — prototypes, A/B tests, spikes, and other low-effort validation methods. Use when validating assumptions, testing feature ideas cheaply, or planning product experiments.
- [brainstorm ideas existing](https://6ducklearn.com/skills/brainstorm-ideas-existing/index.md): Brainstorm product ideas for an existing product using multi-perspective ideation from PM, Designer, and Engineer viewpoints. Use when generating new feature ideas, brainstorming solutions for an identified opportunity, or ideating with a product trio.
- [brainstorm ideas new](https://6ducklearn.com/skills/brainstorm-ideas-new/index.md): Brainstorm feature ideas for a new product in initial discovery from PM, Designer, and Engineer perspectives. Use when starting product discovery for a new product, exploring features for a startup idea, or doing initial ideation.
- [identify assumptions existing](https://6ducklearn.com/skills/identify-assumptions-existing/index.md): Identify risky assumptions for a feature idea in an existing product across Value, Usability, Viability, and Feasibility. Uses multi-perspective devil's advocate thinking. Use when stress-testing a feature idea, doing risk assessment, or preparing for assumption mapping.